LinkedIn profile checklist for leaders

General:

• Have you claimed your custom URL?
• Is your contact filled out with website and other socials connected?
• If you have a company page, did you include the link as one of your URLs?
• Did you add your name pronunciation?
• If you are a service provider, did you add a “providing services” box?

Profile photo:

• Taken by a professional photographer?
• Is it high resolution?
• Does your photo make you look approachable (open body language, smiling?)
• Is the photo framed appropriately (full face cropped tightly)?
• Are you dressed appropriately for your position and industry?
• Was the photo taken within the last two years?
• If you are a job seeker, did you add the “open to work” photo frame?

Cover image:

• Is there a cover image?
• Is it high resolution?
• Does it clearly communicate your personal brand?
• Does it work on mobile?

Headline:

• Does your headline clearly communicate what you do and who you serve?
• Does it reflect what your ideal customer might be searching for?

Description/summary:

• Is it filled out?
• Is it formatted for busy, time-poor professionals?
• Does your summary include a high-level overview of your career story?
• Does it include a description of the value you deliver and for whom?
• Does it include how people can get in touch with you?

Featured section:

• Do you have media featured in this section?
• Have you created a video version of your summary?

Experience:

• Do you have at least two pieces of media, such as relevant videos, images, presentations or articles?
• Does it include results, numbers and accomplishments?

Education:

• Is the appropriate education listed with any appropriate studies?

Volunteering:

• Are volunteer positions included?

Accomplishments:

• Are publications listed?
• Are honours and awards listed?
• Are courses listed?
• Are languages listed?
• Are organisations listed?
• Are certifications listed?

Social proof:

• Do you have at least three recommendations?
• Have you been endorsed at least 15 times?

Networking:

• Do you post relevant articles and/or updates at least once a week?
• Do you follow at least five companies that you are interested in?
• Do you message at least one person that you don’t yet know on LinkedIn at least weekly?
• Do you introduce at least two new people in your network each month?
• Do you comment on a post or in a group at least once a week?